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Announcing “Captivology”, My Book on the Science of Attention...
Tweet Dear friends, family, colleagues, and supporters, I’m thrilled to announce my first non-fiction book, working title “Captivology: The Science of Capturing People’s Attention“, due in early 2015...
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Color Controversy: The Science of Why #TheDress Has Captivated Our Attention
Tweet What is #TheDress going viral? You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet. The meme started with a...
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How to Captivate the Attention of Users, Customers and Investors [VIDEO]
Tweet A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In...
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How Can You Tell a Better Story With Your Data?
Tweet A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia effect,...
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The Three Stages of Attention [VIDEO]
Tweet In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli. We react automatically to certain sensory cues during the...
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